Consumers are taking a more active role in health care decision making, and healthcare consumerism will soon become a much more significant force according to a new report from McKinsey & Company. McKinsey identifies and debunks these key myths based on its survey and analysis of consumer behavior and attitudes:
- Myth: Healthcare is different from other industries when it comes to expectations about the consumer experience.
- Myth: Consumers know what they want and what drives their decisions.
- Myth: Most consumers research their healthcare choices before making fact-based decisions based on their research.
- Myth: Premium price is the only really important factor in purchase decisions.
- Myth: Almost all consumers have a primary care physician and are highly reluctant to change doctors.
- Myth: Retail clinics will remain a niche health solution.
- Myth: Only young people are using technology to manage their health and healthcare needs.
- Myth: Most people are willing to trust insurers to store their health records.
Both provides and payors should be ready to respond to and help shape healthcare consumerism as it evolves.
Source: Cordina J and others. Debunking common myths about healthcare consumerism. McKinsey & Company, Dec. 2015. http://www.mckinsey.com/insights/health_systems_and_services/debunking_common_myths_about_healthcare_consumerism
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