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Exchange market first mover strategy for hospitals

An overview of public and private health insurance exchanges is provided in this short white paper by financial consultants Kaufman Hall.   These exchanges are likely to accelerate the movement to a retail insurance model–a more open marketplace–and to high-deductible health plans.  Hospitals are likely to benefit from previously uninsured patients who enroll in exchanges.  On the other hand, hospitals are likely to be hurt by the movement of individuals who are currently insured by their employers to the exchanges.  Considerations in developing a go-to-market strategy for hospitals are reviewed.  Advantages and disadvantages of being a first mover are explored.

Source: Health insurance exchanges: what’s your strategy?  KaufmanHall Report, Fall 2013.  Click here for full text: https://www.kaufmanhall.com/SitePages/DocumentDetails.aspx?did=8284aa31-06fd-4312-b8d9-d936a7a607bd  Posted by AHA Resource Center (312) 422-2050, rc@aha.org

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