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Steve Jobs: pithy leadership lessons

“The people who are crazy enough to think they can change the world are the ones who do.”

Insights drawn from the way Steve Jobs ran Apple are described in this readable article by his biographer.  Here are the key descriptions of his character and leadership practices that are covered:

  • Focus (decide what not to do as well as what to do)
  • Simplify (strive for deep, not just superficial, simplicity)
  • Take responsibility end to end (in all aspects of the product you make)
  • Leapfrog when you’ve fallen behind
  • Products should be put before profits
  • Care about consumer desires but don’t overemphasize focus groups
  • Bend reality (overcome mental barriers to performance)
  • Impute (think about the associations that customers will make)
  • Push for perfection
  • Work with only the best people
  • Prefer face to face meetings
  • Understand both details and the big picture
  • Combine disciplines (in this case humanities and science)
  • “Stay hungry.  Stay foolish.”

Source: Isaacson, W.  The real leadership lessons of Steve Jobs.  Harvard Business Review;90(4):92-100, 102, Apr. 2012.  Click here to go to the magazine: http://hbr.org/magazine  Posted by AHA Resource Center, (312) 422-2050, rc@aha.org

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