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12-step checklist to avoid bias and make better decisions

Abstract: Bias creeps into decision making.  There is confirmation bias, anchoring, and loss aversion.  The authors provide a 12-step checklist to guide more objective decision making and set up a process for decision quality control.  I particularly like point #2, “Have the people making the recommendation fallen in love with it?”

Why I like this article: 1.) High-powered authors — lead author won the Nobel prize for related work;  2.) It’s clearly written and pragmatic;  3.) I love checklists;  4.) It’s HBR.

Source: Kahneman, D., Lovallo, D., and Sibony, O.  Before you make that big decision…  Harvard Business Review;89(6):51-60, June 2011.

Posted by AHA Resource Center, (312) 422-2050, rc@aha.org

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